About Liones Welt

Hi, I'm Lione.

I spent [X] years working in advertising — on the side that decides which products show up in your feed. For [Y] years now I've been active as a creator on TikTok & Instagram, so I know both perspectives: the strategy behind the campaigns and the content that actually works.

That's exactly why Liones Welt exists. I know how viral products are staged — and I know how disappointing it is when the product you bought doesn't live up to the video. So I test the trends myself and tell you honestly what's worth it.

Why honest reviews?

Yes, this site is funded through affiliate links — but that doesn't mean I like everything I link to. If a product is just hype, I'll say so. If a cheaper alternative works just as well, that's the one I recommend. My credibility is the one asset I won't sell.

Everything I test, I buy myself or clearly label as a PR sample. I show real results with before/after photos — no filters, no bought opinions.

How I work

Every test runs for several weeks: the product goes into my real routine, gets documented, and only then reviewed. No first-impression reviews after a single day — which keeps the tests current and honest.

Follow me on TikTok & Instagram: [@HANDLE] — you'll see the tests there first, with the full breakdown here.